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Big Data and Manufacturing


Unless they’ve been in hiding in caves, operations managers and manufacturing decision makers have been exposed to a recent avalanche of information, warnings, and exhortations about the power of “big data”, with one primary message at the core; big data is on the way in, and if you make quick adoptions, this application of data-gathering technology can transform your business. At the very least, access to big data platforms and technologies can improve the way your company interacts with customers, monitors the marketplace, hires new staff, and manages employees. Here are a few applications you may not have considered. If these apply to the needs of your growing business, it may be time to make some changes and upgrades to your software platforms.

CRM and Marketing Data

Retail firms benefit by establishing strong channels of communication between the company and its customers. If consumers can easily find what they’re looking for and get the product information they want, they’ll be far more likely to open their wallets. The same applies to easy returns, product reviews, and information about discounts and promotions. When consumers find a company approachable, accessible and transparent, the company sees rapid bottom line gains. Manufacturing firms can gain the same benefits in a business-to-business capacity, generating more contracts and greater loyalty but establishing reliable communication portals.

But these benefits work in two ways: every time customers interact with the organization, they leave a trail of valuable demographic and consumer information behind that the company can use to refine its products, target its services, and generate more efficient promotions and sales. Gathering and processing this data can help manufacturing firms thrive in a competitive climate.

Big Data and Staffing

Big data and data sharing can also support your organization’s staffing program. If you’re like most companies, you probably use your own system to determine exactly what decisions lead to effective selection and hiring. You look for candidates who can meet specific job requirements while also adapting to your company culture…But how do you make these determinations and how do you measure and monitor your success? Some seemingly perfect candidates leave the company within one year of their start date, and others who seem like a gamble may contribute, thrive, and stay onboard for many years. The use of big data can help you take advantage of larger sample sizes in order to determine the methods, tests, and lists of desired traits that can identify and attract top talent.

For more on how to get the most out of your software platforms and use data sharing and cloud computing to improve and shape your staffing program, reach out to the staffing experts at CSS.

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