How to Attract and Retain Employees: It Might Not be What You Think

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At this writing, unemployment has reached an all-time low. Businesses are struggling to find and keep good employees. Job seekers have plenty of choices when it comes to potential employers and available jobs. However, some companies seem to have very little turnover and easily fill newly created positions. Logic would tell you that they must pay well and/or offer a strong benefits package. While this may be the case, why do other companies that offer excellent pay and benefits still struggle to recruit and retain employees?

The answer may surprise you! These companies have created a great culture. What does this mean? While employees want good wages and benefits, they also spend a good deal of their time at work. Therefore, they want to work in an environment that is positive and enjoyable. They don’t want to dread coming to work. The moment they start to dread getting up to go to work in the morning, is the moment you can bet they will be scouring the job boards for better opportunities.

Culture is often defined as the attitudes and behavior characteristic of a particular social group. People want to be a part of something that is bigger than themselves. We are naturally attracted to dynamic organizations that facilitate team building and working together to accomplish a greater goal. Companies who recognize the value of each employee, including the entry level data entry clerk or the crew of material handlers unloading and loading trucks, will attract and retain workers of all levels. This is because each employee believes that the work that he or she does makes a difference and contributes to the business reaching its goals.

Companies who have a great culture empower their employees by explaining how their job duties affect the entire organization and the level of service provided to its customers. These businesses are quick to integrate new employees or temporary employees into their culture and make them feel a part of the team. It’s unlikely that you will hear a supervisor say something like, “You’re just a temp and I can replace you with a phone call!”

Great culture is not the same as creating an atmosphere of entitlement. It does not tolerate under-performing employees in an effort to make them feel as part of the team. Instead, companies with great culture make a strategic effort to train up the under-performing employee. However, once the company determines that an employee is either not capable of performing the required job duties or is willfully choosing not to do them, then it will quickly separate ties. This prevents the morale of the other employees who may be picking up the slack, from declining.

Does your organization have a great culture? We would love to hear how it is accomplishing this? Leave us a comment below and be sure to share this post on social media.

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